The True Hearts Brand was created in 2009 in order to highlight particular features of diamonds that display ideal symmetry and proportions. True Hearts diamonds are unparalleled in their magnificence and craftsmanship. They are known for their incredible light return, which is capable of delivering the highest sparkle even under minimal light conditions.

As is the case with all diamonds, the 4 Cs are used to evaluate each diamond's cut, clarity, carat weight and color. The cut of a diamond refers to the way a diamond is taken from its initial stage as a rough stone to its final stage as a polished diamond. Clarity refers to the level of inclusions present, such as foreign materials or tiny cracks. Carat is the unit used to weight diamonds and color is, in fact, a measurement of the lack of color present in each diamond.